Acer beTouch Mobile Phones Price List in India December 2018
Latest Reviews for Acer beTouch
Website design is good and it's portability and operator lity and display and listen ability and battery send response are goodWebsite design is good and it's portability and operator lity and ...Read more
- Rating : 4.4
- Review by Ranveer Kushwah
- Date : 15, Nov 2016
the laptop i brought from acer is very user friend well to the students, to study well a very well mobile is essential. i use this mobile daily to study. in gaming fetures the mobile has too mush ...Read more
- Rating : 5.0
- Review by SaGnik ChaTterjee
- Date : 29, Sep 2016
It a super mobile I have using from one year there is no problem for me so that I'm enjoying nicely with my mobile this mobile has great features I hope that I'm select a better mobile to me I'm ...Read more
- Rating : 5.0
- Review by Nani Nani
- Date : 26, Sep 2016
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About Acer beTouch
Based out of Taiwan, Acer is a leading manufacturer of hardware technology around the world. Their products include laptops, smartphones, tablets and many more peripherals. However, Acer mobile phones have found lots of takers in India as their business goes from strength to strength.
Acer Mobile Phones Making Their Presence Felt in India
Based in Taiwan, Acer is one the leading makers of hardware technology in the world. Their products include desktop PCs, laptops, smartphones, tablets, virtual reality devices and other peripherals.
Acer mobile phones have made an individual mark around the world and are known for providing excellent value for money.
Origins of Acer
Founded by Stan Shih, the company began as a Multitech enterprise with as few as 11 employees. They were primarily a distributor of electronic parts but would also consult other electronic firms on matters relating to microprocessor technology.
In a few years time, the company merged with IBM PC to become Acer, a leading manufacturer of desktop computers. In 1998, the company re-organised into 5 groups, namely Acer Sertek Service Group, Acer International Service Group, Acer.
Information Products Group, Acer Semiconductor Group and Acer Peripherals Group
The company thereafter separated its branded sales and contract manufacturing wings. This led to a diminished labour force but increased manufacturing by means of better marketing. In 2006, revenues of the company rose from US$4.9 billion to US$11.31 in a matter of 3 years.
In 2011, the company launched Acer Allegro as its first smartphone device. With this, Acer announced itself to the world of mobile phones.
Popularity of Acer mobile phones in India
The company launched its separate manufacturing unit for India only as far back as 2015. However, even before this, Acer was importing their smartphones into the country and finding lots of takers.
With the brand's manufacturing unit in India, the country got even more impetus for its Make In India campaign launched by Prime Minister Modi.
The launch of Acer's production unit saw a steep rise in takers for Acer phones in India. Their main target of focus was the budget market. Albeit facing stiff competition in what was already a crowded segment, Acer did reasonably well due to its global brand presence and extensive line of exciting features.
Among their most popular phones in India is the Liquid Z6 Plus, a 5.5 inch device with a 1920 x 1080 display. It comes with a 1.3Ghz octa core processor and 3 GB of RAM. It also houses an internal memory of 32 GB, expandable up to 128 GB.
Acer enjoys a strong brand presence not just globally but also in India. This is down to their long-standing history of delivering the finest quality computer peripherals. In addition to their existing image, the company sought to increase their presence in the country further. In 2011, they started an Acer outreach programme, the aim of which was to penetrate tier B, C and D towns in India.
The company set up Acer Malls and Acer Points around the country to increase their interaction with the target audience. People could come in and take in the experience of Acer mobile phones and other devices, before deciding if they wanted to purchase them.
Their efforts didn't go in vain as sales of Acer devices went up and the company bagged the prestigious "India's most trusted brand" award in 2016. Acer phones are gaining presence by the day as the company mounts a serious challenge to more established companies.