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About Mahindra Cars
Mahindra is synonymous with Indian grit passion and sheer innovation. With years of experience and success in multiple engineering sectors, they're looking to take Mahindra cars to the next level of automotive brilliance sufficing a highly demanding and huge consumer market.
Mahindra cars are slowly but surely becoming the consumer's choice in India
Mahindra and Mahindra Limited is a global vehicle manufacturing conglomerate based in India. Mahindra is all about numbers, and they're heading towards an exponential growth expansion. Already the globally largest manufacturer of tractors, Mahindra cars hold one of the largest sections of the market. And they have come a long way now.
Starting off in 1945 in the steel industry under the leadership of K.C. Mahindra, J.C. Mahindra and M.G. Mohammed, the company took to newer grounds just after independence. Foraging into new industries is nothing short of the company's motto which continues today into Mahindra cars.
Assembling and manufacturing under international iconic brands like WIllys Jeep gave them a strong standalone position in a rapidly expanding Indian market. Losing no time as the standalone manufacturer of Jeep in India, M&M's next expansion came in the light commercial vehicle or LCV and tractor manufacturing market segment. Their foray into the 2-wheeler segment came in the form of a takeover of the Indian subsidiary of Kinetic Motors.
The history of Mahindra cars (passenger cars) came in the form of their increasingly popular Bolero and Scorpio models. But their first model was the Logan as a partnership venture with French automobile giant Renault. Last few years were immensely important with Mahindra aiming at re-invigorating their lineup with models like Xylo, TUV300, KUV100 among others.
National and Global Presence:
M&M owns and operates multiple manufacturing and assembly plants in India at Chakan, Haridwar, Nasik, Bangalore and Zaheerabad. Globally, they have assembly plants in the UK, 3 in the USA and China.
For the Indian market, Mahindra has a listing of 485 car dealers and across 335 locations. They have multiple showrooms/service-centres in the important metropolitan cities such as Bangalore, Chennai, Mumbai, Delhi, Pune, Gurgaon, Kolkata, among others. As a matter of fact, they've perhaps the largest market presence competing only against the likes of TATA and Maruti Suzuki.
A Brand of Values:
To continue, this market presence is one of the most vital reasons behind M&M's popularity. Other than that, Mahindra cars were among the first to integrate Android Auto directly into the Indian passenger car market.
M&M are bringing state-of-the-art technology and add-ons onto this highly competitive Indian market. Their products are all about endurance and tenacity while adding on the value-for-money pointer, vitally important for this market. So, their popularity is nothing short of obvious.
Future Plans and Prospects:
Mahindra is much more than passenger cars. Their offerings include farm equipment, Commercial Vehicles and also Military Vehicles under Indian Army sanctions. As a matter of fact, they garner more global success in these sectors.
This will obviously mean a bonus for Indian buyers with Mahindra looking to obviously up their overall product quality and level. The future looks most certain to see a whole new range of Mahindra cars taking this company and this Indian market along with it, to a whole new dimension.