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About Force Motors Cars
Force Motors Cars are known for their strong build quality, multi-purpose use, and affordability. Belonging to a parent company by the name of Firodia Group, Force today is the dominant player in the LCV and MUV market.
Force Motors Cars Looking to Invest a Whopping 300 Crores in FY17
Force Motors is a company specializing in the manufacture and sale of a host of vehicles including light commercial, multi-utility to special cross-country variants. In fact, it is also one of the leading producers of agricultural tractors in India.
A vertically integrated company, Force Motors makes its own engines, parts, and body for every vehicle that it puts out. Force Motors cars have made a name for themselves in India for their ability to navigate all kinds of terrain and general affordability.
History of Force Motors
Force Motors is a part of the Firodia Group founded back in 1958. It was founded by N. K. Firodia, a freedom fighter back in the day. He was the first vehicle sectors' industrialist to stress on the necessity of low-cost public transport for the average Indian. He also coined the term 'auto rickshaw' - a common parlance word used today to refer to commutable 3-wheelers.
He is also credited with coining a common word to describe small vans and matadors used for transporting people and/or goods - Tempo!
In 10 years' time, the company was testing and assembling engines for all Mercedes cars in India. Force Motors since then holds the unique distinction of supplying over 60,000 engines and axles. In 2003, the company signed an agreement with MAN to come up with their line of MANFORCE Trucks.
In another decade's time, the company got a contract from BMW to manufacture the engines of BMW cars and all SUVs in India.
Official Stores and Dealerships
One of the main reasons for the continued success of Force Motors Cars is its widespread dealerships. In addition to this, the company holds numerous deals with other leading automotive brands like BMW and Daimler-Mercedes.
Due to these partnerships and setting up numerous dealerships across the globe, the company could penetrate niche markets. Other than India, the company also has a presence in parts of Middle East, Latin America, and Africa.
The popularity of Force Cars
Multi-utility vehicles from Force plying on Indian highways are quite a common sight. Many medium and large scale businesses also use their Travellers as delivery vans. With their long-standing expertise of building LCMs and MUVs, Force Motors is today one of the leading companies in the segment.
In the past, Force has even taken on-board leading Bollywood stars like Amitabh Bachchan and Salman Khan for b.
Future Plans and Endeavours
Encouraged by the company's showing in FY16, Force Motors is investing a total of 300 crores in 2017. This will provide a massive boost to their operations in India as well as to the overall commercial vehicles segment.
Get ready to see a whole lot more Force Motors cars on Indian roads!