Hero Pleasure for sale in India January 2018

Hero Pleasure

Hero Pleasure
Price (New)
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Model Pleasure
Displacement(cc) 102.00
Available Color
  • Black
  • Gray
  • Silver
  • White
  • Red
  • Orange
  • Green
  • Blue
Transmission AT
Starter Electric
km Per Liter -
Fuel Tank Capacity(L) 5.0
Weight(kg) 101.0
L*W*H(mm) 1,750 x 705 x 1,115
Type Scooter
Offical Price

New & Used prices

Reviews

Forum

665 prices  Sort by
Area
1

2013 Hero Pleasure 20426 Kms

2013 Hero Pleasure 20426 Kms

Rs 10,000

  • 2013
  • 20,000-24,999km
  • Delhi - Delhi
  • 28 Dec, 2018
2

2015 Hero Pleasure 120000 Kms

2015 Hero Pleasure 120000 Kms

Rs 10,500

  • 2015
  • 100,000km-
  • Gujarat - Palanpur
  • 5 Jan, 2018
3

Hero Pleasure 25512 Kms 2007 year

Hero Pleasure 25512 Kms 2007 year

Rs 10,500

  • 2007
  • 25,000-29,999km
  • Andhra Pradesh - Guntur
  • 5 Jan, 2018
4

2012 Hero Pleasure 21000 Kms

2012 Hero Pleasure 21000 Kms

Rs 12,000

  • 2012
  • 20,000-24,999km
  • Assam - Jorhat
  • 24 Dec, 2018
5

2008 Hero Pleasure 29000 Kms

2008 Hero Pleasure 29000 Kms

Rs 12,000

  • 2008
  • 25,000-29,999km
  • Haryana - Gurgaon
  • 5 Jan, 2018
6

2007 lastPleasure 996lo348l8

2007 lastPleasure 996lo348l8

Rs 12,000

  • 2007
  • 15,000-19,999km
  • 5 Jan, 2018
7

2007 Hero Pleasure 23400 Kms

2007 Hero Pleasure 23400 Kms

Rs 12,000

  • 2007
  • 20,000-24,999km
  • 25 Dec, 2018
8

Hero Honda Pleasure Standard

Hero Honda Pleasure Standard

Rs 12,000

    • Red
  • 2006
  • 30,000-49,999km
  • Karnataka - Bangalore
  • 24 Jun, 2017
9

2008 Hero Pleasure 8510 Kms

2008 Hero Pleasure 8510 Kms

Rs 12,500

  • 2008
  • 5,000-9,999km
  • Chhattisgarh - Raipur
  • 3 Jan, 2018
10

2004 Hero Pleasure 47308 Kms

2004 Hero Pleasure 47308 Kms

Rs 12,500

  • 2004
  • 30,000-49,999km
  • Gujarat - Patan
  • 24 Dec, 2018
11

2009 Hero Pleasure 23625 Kms

2009 Hero Pleasure 23625 Kms

Rs 13,000

  • 2009
  • 20,000-24,999km
  • Madhya Pradesh - Indore
  • 29 Dec, 2018
12

2009 Hero Pleasure 45000 Kms

2009 Hero Pleasure 45000 Kms

Rs 13,000

  • 2009
  • 30,000-49,999km
  • 28 Dec, 2017
13

Pleasure in good condition

Pleasure in good condition

Rs 13,500

  • 2008
  • 15,000-19,999km
  • Delhi - Delhi
  • 19 Dec, 2017
14

2008 Hero Pleasure 42000 Kms

2008 Hero Pleasure 42000 Kms

Rs 13,500

  • 2008
  • 30,000-49,999km
  • Gujarat - Vadodara
  • 31 Dec, 2017
15

Hero Pleasure 22853 Kms 2011 year

Hero Pleasure 22853 Kms 2011 year

Rs 14,000

  • 2011
  • 20,000-24,999km
  • Rajasthan - Bhilwara
  • 24 Dec, 2018
16

2010 Hero Pleasure 23860 Kms

2010 Hero Pleasure 23860 Kms

Rs 14,000

  • 2010
  • 20,000-24,999km
  • Assam - Silchar
  • 2 Jan, 2018
17

2009 Hero Pleasure 17000 Kms

2009 Hero Pleasure 17000 Kms

Rs 14,000

  • 2009
  • 15,000-19,999km
  • Chhattisgarh - Bhatapara
  • 26 Dec, 2018
18

Hero Pleasure 23000 Kms 2009 year

Hero Pleasure 23000 Kms 2009 year

Rs 14,000

  • 2009
  • 20,000-24,999km
  • Madhya Pradesh - Rewa
  • 1 Jan, 2018
19

2007 Hero Pleasure 40000 Kms

2007 Hero Pleasure 40000 Kms

Rs 14,000

  • 2007
  • 30,000-49,999km
  • Telangana - Warangal
  • 26 Dec, 2018
20

2006 Hero Pleasure 11 Kms

2006 Hero Pleasure 11 Kms

Rs 14,000

  • 2006
  • 0-999km
  • Uttar Pradesh - Aligarh
  • 28 Dec, 2017

About Hero Pleasure

Summary

Hero Motocorp's first scooter and India's first 2-wheeler for women, the Hero Pleasure continues to report great sales figures ever since its launch. With its women-centric design and strategic marketing, the company identified a clear target base and is now looking to consolidate itself in the same bracket.

Hero Pleasure, India's First Women-Centric Two-Wheeler, Continues to Dominate!

In 2013, India's largest 2-wheeler company Hero Motocorp manufactured its first scooter – the Hero Pleasure. It launched to a rousing welcome and reported great sales figures. In fact, it sells about 40,000 units every month and is only behind Honda Activa in terms of sales.

The scooter segment is growing rapidly in India and with its popularity and great sales, the Pleasure is sure to dominate the market for a long time.

Specifications of Pleasure

The Hero scooter boasts of an impressive set of specifications, some of which are mentioned below:

  • Mileage of 63 kmpl.
  • Drum front brakes.
  • A 102 cc engine.
  • Alloy wheels.
  • Tubeless tires.
  • 7.00 PS @ 7000 rpm.

Not only does it offer great set of specifications but also provides many significant facilities.

Features and utilities of Pleasure!

The Hero Pleasure is designed as a multi-purpose utility 2-wheeler. As the company stated, it is majorly targeting the female customer base. Therefore, most of its features cater to the female segment.

First off, it is available in bright colors of red, yellow, white and black and provides considerable luggage box under the seat and in the front portion. It also comes with a charging dock, and a side stand indicator.

The scooter reaches a top speed of 77 kmph and has fuel tank capacity of 5 liters. Weighing at 101 kg, this is a light two-wheeler that is relatively easy to maneuver and steer. Additionally, the tubeless tires ensure that there isn't sudden air loss in the event of a puncture.

Design of the Hero Pleasure

The scooter has got an unmistakably women-centric design to it. It aims to sell itself as a bike for girls wanting a scooter that offers comfort, utility, and style.

With a slim and streamlined look, the bike has a well-balanced feel. It comes with crescent headlamps and curved tail lights giving it a contemporary urban touch. The handlebar follows in the same color as the rest of the body.

The sharp nose and front fender add up nicely to its deliberately feminine look.

Pros & Cons of the scooter

Good points:

1) Lightweight and easy to maneuver and drive on Indian roads

2) Wide seat and plenty of legroom

3) Puncture resistant tires

Less good points:

1) Its decidedly female specific design might not sit well with all

2) Lacks features like side stand alarm and internal light inside the storage space

Marketing strategy

Going with the tagline 'Why should boys have all the fun?', Hero is clearly positioning itself for a female customer base. The company roped in leading Bollywood actors Alia Bhatt and Priyanka Chopra to be the face of the bike.

Adopting these marketing strategies allowed the company to connect to their urban target audience. However, Hero is now looking to take up a fresh approach in order to break into rural markets.

All in all, the scooter's gender-specific approach has led them to achieve the intended sales figures. In fact, Hero Motocorp recently announced that the new GST tax would see the prices of these scooters go down.

One can, therefore, expect for sales figures of the Hero Pleasure to rise in the time to come.

Reviews of Hero Pleasure

User Review : 3Reviews

design 2.7
engine performance 3.0
travelling performance 2.7
ride quality 3.0
fuel efficiency 3.0
Total 2.9

Kalpesh Pandya

good

excellent condition ...Read more

  • Rating : 4.6
  • Date : 21, Dec 2017
  • Review by Kalpesh Pandya

Vijay

Good vehicle

Lowest height suitable for shortest riders very smooth and safe. ...Read more

  • Rating : 1.0
  • Date : 3, Nov 2016
  • Review by Vijay

Mayur Paranjape

Hero pleasure

Hero has launched with Honda many years ago.... Hello Hi friends, My name is Mayur, I purchased pleasure ...Read more

  • Rating : 3.0
  • Date : 18, Oct 2016
  • Review by Mayur Paranjape

Forum of Hero Pleasure

Sukanya Naidu

engin capabilities ,colours

what are the engin capabilities and colours avalable in Hero Pleasure??

  • Last updated : 28, Nov 2016
  • Posted by Sukanya Naidu
  • Replies of This topic : 1 Replies

Sukanya Naidu

specifications

what are the Hero Pleasure specifications ??

  • Last updated : 28, Nov 2016
  • Posted by Sukanya Naidu
  • Replies of This topic : 1 Replies

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