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About Honda Motorcycle
Considering two-wheelers, Honda Motorcycle is one name which looms in every mind. With a wide range and variety of products, they are currently the second largest manufacturer in the Indian market. Already having established a global presence, they are looking to escalate their sale of fuel economic vehicles further.
Honda Motorcycle - a leading name in the Indian two wheeler market
Honda emerges to be an undeniable insignia when one considers buying a two wheeler. From fuel efficiency to high performance, their bikes offer every amenity of transport crucial to a person.
However, to make the right choice, one needs to ponder on the right companies. Thus comes the name of Honda motorcycle, a leading manufacturer in the two wheeler industry.
Flipping through the pages:
The year 1959 saw this Japanese auto giant start its path with the production of legal road vehicles. Not only did they venture the commercial section, but Honda also made its presence felt in the sports genre as well.
Almost six decades down the line, the story has not changed much. This company is currently the 5th largest manufacturer of two wheelers worldwide and 2nd largest in the Indian subcontinent. Sports bikes from Honda are currently one of the most popular among professional racers, while city levy ones are regaining popularity because of their respectable mileage counts.
A comprehensive market presence:
Catering to the needs of this Indian market, the company is making its presence felt substantial. At this point of time, it dwells in more than 1900 official and exclusive Honda motorcycle showrooms. They are present in 693 cities and towns spread across the length and breadth of this country.
Close to 2500 official dealers find themselves selling Honda bikes while another 1300 showrooms deal in the subsidiary market. The company also has a number of manufacturing plants located in several parts of this subcontinent, thus facilitating the distribution of bikes within an affordable price range.
Sales and feedbacks:
Honda garners tremendous market response not only from the Indian market but worldwide also. As of March 2017, it tops the sales figures in Indian two wheeler markets. It has also set the record for maximum sales figures in a single month increasing their current sales value by 34%.
This includes the sale of 5.7 lakh two-wheelers with motorcycles accounting for 60% of this sales volume. Considering the overall growth rate of 2017, this value currently stands at 22% for Honda motorcycle.
Global reach and prospects:
The company aims at extending its reach to the African countries as well. Currently gaining a huge response from the Middle East, South Africa looks to be their big stage for global market launch.
Considering Indian investments, Honda motorcycle has plans of introducing their light weight economical two wheelers by 2018, the company approximates enormous popularity from the same.
Accordingly, they are also strengthening up their sports lineup to compete with the big names of this market.