LYF EARTH Mobile Phones Price List in India August 2017
LYF EARTH Mobile Phones Price 2017
|Latest LYF EARTH Mobile Phones||Price|
|LYF EARTH 2||Rs 9,324 -|
|LYF EARTH 1||Rs 9,890 -|
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Latest Topics for LYF EARTH
Reliance might have delayed its plans to launch its 4G network from late 2015 to mid 2016. But, one thing they are right on time with is its 4G smartphones launch. They launched its range early this year and we got its flagship phone to review. The ... Read more
- Last updated : 24, Dec 2016
- Posted by Nikhil Gondane
- Replies of This topic : 0 Replies
About LYF EARTH
Reliance is a dominant conglomerate in India. Its subsidiary venture, LYF mobile is a fast growing Smartphone handset manufacturing company. It is relatively new on the market, but right from its inception, it has garnered profitable sales volume and valuable market goodwill.
LYF mobile: A story of rapid growth and market domination
Today, India is a booming economy, whose growth rate is undeniably phenomenal. This is why its people comprise of a large and ever increasing consumer market. There are potential customers for every type of product, and mobile phones make up a major market here. Reliance's new LYF mobile is a relatively new entrant in this segment but has seen a rapid growth in terms of acceptance.
Originally founded in 2015 by Mr. Mukesh Dhirubhai Ambani, it is a subsidiary company of Reliance Retail. This organisation's primary objective is producing affordable Smartphone handsets for the Indian population. Productions formally began in mid-2015, and the first handsets came out in January 2016.
The Reliance Retail launched this initiative along with its parent, Jio telecom services. In fact, the phone comes with VoLTE 4G which works perfectly with Jio's 4G SIM card options. LYF has grown exponentially in the Indian market domain. Sales figures and customer demand show that this organisation is amongst the current top 5 mobile phone manufacturers in India.
LYF mobile is a Reliance initiative. So, the financial backing and business leadership from LYF's well-established parent play a big role in watering this fledgling company. There are numerous formidable performers in this section like Sony, Samsung, Micromax, Xiaomi etc. The think tanks at LYF's Mumbai HQ have spearheaded this phone's functioning from day 1. The initial 4G Smartphone handsets were named after the five elements- The Wind, Water, Fire, Earth and Space. This naming strategy worked perfectly. It struck a chord with India's long standing tryst with spirituality.
As LYF mobile brand garnered widespread recognition; the company officials implemented a dual pronged marketing strategy. The handsets are available in both online and offline mediums. People can either directly order the Smartphone from popular online e-commerce sites; or go to physical stores.
It has offline outlets spread across every city and town in India. Major cities have multiple official dealers who sell, distribute and service these handsets. The combined physical and virtual presence helped Reliance boost LYF's overall market visibility significantly.
Reputation in the Indian Market
Coming to crowd reaction and market feedback, LYF mobile is a legit success story. Excellent marketing techniques and efficient manoeuvres helped this mobile garner the prerequisite media attention. Although it is a fairly young company, LYF has grown at a record setting pace, and customer loyalty will play a major part in regulating this momentum.
Budget Friendly Initiative
The major characteristic of this brand is that they produce highly pocket-friendly products. Almost all LYF mobile variants are affordable and packed with advanced features. This enhanced technological addition within a tight budget is what makes this brand a unique specimen. Most of its competitors lose out on valuable market share, because of LYF's price to feature ratio.