BLU Mobile Phones Price List in India December 2017
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Latest News about BLU Mobile Phones
In case you didn't already know, BLU is a Florida-based US smartphone maker that manufactures affordable yet good spec'd smartphones. The latest phone that it has announced for the US market is LIFE ONE X2. The phone is a successor to LIFE ONE X and currently available for preorder on Amazon in two variants 2GB RAM+16GB ROM and 4GB RAM+64GB ROM respectively priced at $149.99 (Approx. Rs.10,000) ... Read more
About BLU Mobile Phones
Blu is a Miami based company that manufactures budget friendly Android smartphones for its respective consumers. Blu mobile phones were designed to initially target people in developing countries. However, with time, they aim to expand their reach to big markets such as India and other South East Asian constituencies.
Blu Mobile Phones Brings Affordable Phones for Indian and Worldwide Consumers
Blu mobile phones focus on fulfilling needs of an everyday hand-set user. Without sacrificing quality specs, the company looks to present their customer base with an affordable solution to all their mobile phone needs.
A look into their past
Labelling as among the fastest growing US companies, Blu Products hit the markets in 1995. However, it was after 15 years that this Miami based set-up decided to launch their very own series of mobiles which they named - Blu mobile phones.
Their initial operative areas were Latin America, Central America, US and other Caribbean regions. As the company already had an impressive hold on these markets, their first mobile phone series instantly became a raging success amongst its local customers.
In the year 2015, the company brought out 2 smartphone models, Blue Life One and Blue Life 8 XL. They followed that with 2 more in the immediate month namely Win HD LTE and Win Jr. LTE, primarily targeting the European as well as the Indian mass market.
Road to Expansion
As per statistics, Blu mobile phones churned up an impressive production output in 2010, its first year. They sold off over 70,000 units. These figures saw substantial increase with every passing phase. In 2012 and 2014, the company churned up 4.1 million and 15 million resp. as their production outputs combining both US and world-wide arcades.
In fact, statistics show that in 2015, when the US smartphone shipments grew by 140% annually recording 14.6% million units, Blu took lead against some big names. The company secured a whopping 36% (35.6% to be exact) of the market demand and shipped 5.2 million unlocked mobile phones in the US.
With a 160% annual growth record (2.0 million in 2014 to 5.2 million a year later), Blu took the 1st spot in the US market.
Continuing with 2015, Blu mobile's customer base reached a new level. With the launch of Vivo Air- its slimmest model, Life One Series and Studio X Series, their client base surged immensely. Hosting optimal features and low unlocked price, these ranges of innovative mobile phones gathered a horde of purchasing customers.
In the next few years, Blu took rapid strides to gain more exclusivity in many other regions. However, the real impetus came in May 2017, when the company became the official jersey sponsor of Valencia FC.
In words of the company CEO-
"This partnership with Valencia FC will surely help boost brand recognition and awareness to millions across the sphere. "
For the Indian Mass
When it comes to securing a reputable place in the Indian market, budget-friendly and optimal features are what customers want. Since Blu mobile phones have both these covered, they anyway have a head start and will be looking to make a mark against existing big brands in due time.